is it cake?
Social Media/Print Ads
[in collaboration with Hailey Fitzgerald]
‘Is It Cake?’ is a Netflix Original Series that has contestants competing in making different objects/food look like cake.
The idea behind the 'Is It Cake?' campaign was to use illusions and suspense since you never know if the object is actually what it seems or if it's just a cake with a very convincing disguise.
“The Question Still Remains - Is it Cake?” written text for social media ad created in a ‘tilt-to-read’ format.
